The web has changed tremendously since its static beginnings. As the face of an online business, a website is built to invite new and internal customers into the world of an organization. However, as time went on, the web lacked the functionality, design, and native features that organizations desired the most, phones became ubiquitous, and mobile applications became a game-changer. Welcome the progressive web application—a way to create a universal experience across mobile and desktop alike and to view and utilize the web in a completely new way while increasing your marketability.